Ellen DeGeneres, JD Vance... and Beyoncé? How the Cotswolds Became a Celebrity Haven

The Cotswolds: A New Era of Luxury and Lifestyle

The Cotswolds have long been a haven for the elite, but the events of 2020 marked a significant shift in the region's appeal. As the world grappled with the pandemic, many individuals sought a change of scenery, leading to an influx of high-profile residents relocating to this picturesque area. Former Vogue editor Plum Sykes, who now calls the Cotswolds home, notes that during the lockdowns, a wave of wealthy individuals from London began moving out of the city and into the countryside.

These new residents include hedge funders and other high-net-worth individuals who traded their urban lifestyles for the tranquility of the Cotswolds. “They moved their domestic center to the countryside rather than it being in London,” Sykes explains. This shift has elevated the region’s status, making it a hub for the ultra-wealthy.

One of the most notable additions to the Cotswold community is Taylor Swift and Travis Kelce, who were spotted in a £3.3 million home in Great Tew near Chipping Norton. Their presence brought even more attention to the area, further solidifying its reputation as a desirable location for celebrities and high-profile figures.

Another prominent figure to make the move is Ellen DeGeneres, who left the United States after Donald Trump’s election victory. She and her partner Portia de Rossi initially described their Cheltenham home as a part-time residence, but they have since confirmed their decision to stay in the Cotswolds permanently. “We're staying here,” DeGeneres stated, reflecting the growing trend of Americans seeking refuge in the British countryside.

The Cotswolds are already home to a host of famous names, including David and Victoria Beckham, Jeremy Clarkson, and former Prime Minister David Cameron. With the arrival of Ellen DeGeneres, Brad Pitt, Tom Cruise, Ariana Grande, and Kate Moss, the area continues to attract international attention. Rumors suggest that Beyoncé and Jay-Z may soon join the ranks of Cotswold residents, adding to the list of global stars drawn to the region.

As the area becomes increasingly associated with ultra-high net worth individuals (UHNW), Plum Sykes’ novel Wives Like Us captures the essence of this new social elite. The book highlights the lives of “Country Princesses” engaged in lavish dinner parties, luxury shopping, and exclusive social gatherings. This modern interpretation of the English countryside challenges traditional stereotypes, offering a glimpse into a world of opulence and sophistication.

Where to Eat

For those looking to experience the culinary delights of the Cotswolds, Plum Sykes recommends several top spots. The Woolpack Inn in Slad Valley offers stunning countryside views and a menu featuring dishes like cod’s roe, rainbow trout, and ricotta dumplings. The Fox at Oddington, run by Carole Bamford, serves a refined Sunday roast with fresh, locally sourced ingredients.

Matthew Freud’s Bull in Burford is another must-visit, featuring Hiro, a 10-seat omakase restaurant led by renowned sushi chefs. This spot provides a unique dining experience that stands out from the more traditional pub fare found throughout the region.

Where to Stay

For accommodations, Sykes suggests The Pig’s latest opening in Barnsley, Cirencester, and The Village Pub nearby. These boutique properties offer a blend of historic charm and modern comfort. Estelle Manor, a country house hotel and private members club, is another top choice, featuring a luxurious Roman-inspired spa and a prime location for the elite.

The New Set

While some might miss the Soho Farmhouse, Sykes assures that it remains a popular hangout for the young and trendy. The annual Wilderness Festival in Cornbury is also a highlight, drawing a star-studded crowd each year.

How to Throw a Cotswold Dinner Party

Hosting a dinner party in the Cotswolds requires a touch of elegance. Sykes emphasizes the importance of hiring a mixologist to create bespoke cocktails and ensuring that staff, including butlers and waitresses, are well-dressed and professional.

What to Wear

The fashion scene in the Cotswolds is evolving. While Barbour and Hunter wellies are no longer in vogue, Le Chameau boots and Marfa Stance coats have become the preferred choices. These modern styles reflect the region’s shift towards contemporary luxury.

Where to Shop

Farm shops are central to the Cotswold lifestyle. Jolly Nice in Cirencester, Stancombe Farm Shop near Bisley, and The Cotswold Cheese Company are all must-visit destinations for fresh produce and local delicacies. For interiors, Brownrigg in Tetbury offers a range of high-quality furnishings.