Hilton Head Mom and Daughter Launch Bookstore to Share Love of Reading

A New Chapter for Book Lovers on Hilton Head Island

In an age dominated by digital media and online shopping, the idea of opening a physical bookstore might seem like a relic of the past. However, this summer, a new brick-and-mortar store is set to make its mark on Hilton Head Island. Emry's Bookshop, a mother-daughter venture, is preparing to open its doors in The Port Royal Plaza, offering a welcoming space for book lovers and community members alike.

Meet the Owners

The store is owned by Emily and Rachel Baker, a dynamic duo who have managed to balance their personal relationship with their business partnership. Emily, 25, originally moved to Bluffton for a job at Book Warehouse in the Tanger Outlets, while Rachel, 45, was drawn to the Lowcountry as a place she envisioned retiring. Despite their different life stages, the two share a deep bond that has only strengthened through their shared passion for books.

Their business partnership is built on mutual respect and trust. While they may occasionally disagree, they know they can always rely on each other. Emily expressed how special it is to run a business with her mother, highlighting their long-standing friendship and shared love for literature.

The Inspiration Behind the Bookstore

Emily noticed a gap in the local market for a dedicated bookstore. She discussed this idea with her mother, and together they turned it into a reality. Their shared love for books began early, with Rachel raising Emily in a home filled with books. Rachel also observed how many people visited the previous bookstore where Emily worked, often engaging in meaningful conversations about literature.

She noted that the closure of Book Warehouse created an opportunity for a new space where people could gather, read, and connect. The idea of a "third space" resonated with both of them—a place outside of home or work where people can relax, socialize, and engage with others.

A Cozy and Inviting Space

The interior of Emry's Bookshop will be designed to evoke a cozy, vintage library feel. The owners aim to create a comfortable environment where customers can spend time, whether reading, working, or simply enjoying a cup of coffee. The store will cater to a diverse audience, including tourists, retirees, and young professionals living in the area.

The concept of a third space extends beyond just a bookstore. Emily hopes that Emry will serve as a place for socializing, studying, or even remote work. In the future, they plan to introduce a simple coffee bar to enhance the customer experience.

The Name and Logo

The name of the store, Emry, is a blend of the first letters of Rachel’s two children: Emily and Ryan. The logo features butterfly wings on either side of the books, symbolizing transformation and growth. Emily designed the logo herself, adding a personal touch to the store's identity.

Favorite Books and Authors

Rachel has a particular fondness for thriller and horror genres, with Dean Koontz being one of her favorite authors. Her favorite book from his series is "Autonomous," while she also enjoys "Lost Boys" by Orson Scott Card. Emily, on the other hand, prefers psychological thrillers and horror. She recalls reading "Afterworlds" by Scott Westerfeld as a formative experience.

Looking Ahead

Emry's Bookshop is set to open in mid-August, with updates shared on their Facebook and Instagram pages. Rachel and Emily are eager to make a lasting impact on the community, creating a space where people feel welcomed and valued.

"We want you to walk in and eventually feel like family," Rachel said. "We care about more than just you buying books; we want to know how your life is going and keep in touch with people in that way."

As the bookstore prepares to open, it represents not just a retail space but a community hub that celebrates the joy of reading and the power of connection.