Southwest Airlines Ditches Open Seating: Key Details Inside

Southwest Airlines Ends Open Seating Policy

Southwest Airlines is making a significant change to its boarding process, ending its long-standing open seating policy. Starting on Tuesday, January 27, 2026, passengers will no longer be able to choose their seats based on the A-B-C groups marked by stanchions near the gates. Instead, customers will have the option to select their seats when booking flights online, beginning on Tuesday, July 29.

This shift represents a major evolution for the airline, which has been known for its unique approach to boarding. According to Tony Roach, executive vice president of customer and brand, the move is driven by customer demand for more choice and control over their travel experience. "Assigned seating unlocks new opportunities for our customers — including the ability to select extra legroom seats — and removes the uncertainty of not knowing where they will sit in the cabin," he said.

The new policy aligns with Southwest’s efforts to compete with other major airlines such as American, Delta, and United. Recently, the airline also ended its “Bags Fly Free” policy and introduced basic economy tickets. These changes are part of a broader strategy to enhance the customer experience while maintaining its reputation for exceptional service.

New Boarding Process and Seat Types

Alongside the seat selection feature, Southwest is implementing a revised boarding process. Travelers will be sorted into groups based on the type of seat they have selected. Passengers who choose Extra Legroom seats will board first, followed by those with Preferred and Standard seats. This structured approach aims to improve efficiency while ensuring that loyal customers receive proper attention.

Southwest is also upgrading its fleet to provide more spacious seating. According to CNBC, approximately 200 Boeing aircraft—about 25% of the airline’s fleet—have already been reconfigured. The airline plans to continue this initiative, focusing on enhancing passenger comfort.

Priority Access for Loyal Customers

Premium fare customers, Rapid Rewards credit cardholders, and A-List status members will have early access to seat selection, even on basic fares. Cardmembers can choose their seats when booking or within 48 hours of departure, depending on their card. However, the airline has not yet disclosed how much it will charge for seat selection. On other airlines, prices vary based on the route and demand.

In addition to seat types, Southwest will offer upgrades during the booking process. Travelers can also purchase Priority Boarding within 24 hours of departure.

Family Seating Options

For families concerned about sitting together, the airline has assured that there are still options available. Stephanie Shafer Modi, managing director of fares and ancillary products, emphasized that families will have the flexibility to pick their seats through existing products. "We will try to do our best to make sure that families are seated together no matter how they buy a ticket," she said.

Expanding Destinations

Southwest is also planning to launch its first flights to St. Thomas in the U.S. Virgin Islands in 2026. This marks the airline's first new destination since 2021, with two more locations expected to be announced soon. CEO Bob Jordan has also hinted at potential European expansion if the airline acquires long-range aircraft.

These developments highlight Southwest’s commitment to evolving its services while maintaining its customer-centric approach. As the airline transitions to assigned seating, it continues to focus on improving the overall travel experience for all passengers.