Top Travel Loyalty Programs of 2025–2026, According to U.S. News

Understanding the Value of Travel Loyalty Programs

For travelers who are keen on maximizing their rewards, selecting the right loyalty program can significantly impact the value they receive. In 2025–2026, a comprehensive evaluation of travel rewards programs has been conducted, offering insights into which programs provide the most benefits. This assessment includes both airline and hotel programs, highlighting those that offer the best value and accessibility.

Top Hotel Rewards Programs: Choice Privileges Takes the Lead

One of the standout winners in the hotel category is Choice Privileges, which has claimed the top spot for the first time. This achievement places it ahead of Wyndham Rewards and World of Hyatt, two long-standing favorites. The success of Choice Privileges can be attributed to its enhanced value, including faster free night redemptions and easier access to elite status. Additionally, the program has expanded its portfolio through the acquisition of Radisson Hotels and a partnership with Preferred Hotels & Resorts, making it appealing to both budget-conscious travelers and those seeking luxury experiences.

Wyndham Rewards continues to impress with its extensive global presence and straightforward redemption system. Meanwhile, World of Hyatt maintains its reputation for providing exceptional value with its points and strong elite benefits. For those looking to increase their Choice Privileges balance, there are several effective strategies to earn points quickly and efficiently.

Leading Airline Rewards Programs: Alaska Airlines Mileage Plan Maintains Dominance

On the airline side, the Alaska Airlines Mileage Plan has once again secured the top position for the 11th consecutive year. This program distinguishes itself by rewarding travelers based on miles flown rather than dollars spent, making it an excellent choice for those booking cheaper fares while still earning valuable rewards. The early benefits of Alaska’s elite status include perks such as free upgrades, checked bags, and same-day flight changes.

United MileagePlus moved up to the second position this year, while American Airlines AAdvantage secured the third spot. American’s strong route network and strategic alliance partnerships have contributed to its rise in rankings, offering more opportunities to earn and redeem points.

Updated Methodology Reflects Real-World Travel Experiences

U.S. News updated its ranking methodology for 2025 to better reflect real-world travel experiences. This year’s evaluation included data from the Department of Transportation, such as on-time arrivals, baggage handling, and customer complaints. These factors are crucial for frequent flyers, ensuring that the rankings accurately represent the quality of service provided by each program.

Maximizing Your Travel Rewards

These rankings offer a clear understanding of which travel rewards programs deliver the most value in 2025–2026. Whether it's Choice Privileges redefining the hotel loyalty landscape or Alaska Airlines Mileage Plan maintaining its dominance, there are numerous options available to suit different travel styles. Keeping these programs in mind can help travelers make the most of their points and perks throughout the year.

By staying informed about the latest developments in loyalty programs, travelers can optimize their experiences and enjoy the full range of benefits these programs offer. With the right approach, every trip can be more rewarding and enjoyable.