Guy Fieri's Asheville Adventure Awaits

Guy Fieri to Make Special Appearance in Asheville

The celebrity chef known for his vibrant personality and love for bold flavors is set to make a special appearance in Asheville. Known for his role on Food Network's "Diners, Drive-Ins and Dives," Guy Fieri will be making a stop at the New Leicester Highway ABC Store on December 10 from 5 p.m. to 6 p.m. This event offers fans a unique opportunity to meet the "Mayor of Flavortown" in person.

Fieri will be engaging with fans by taking pictures and signing bottles of Santo Spirits Tequila. This tequila brand was co-founded by Fieri and rock star Sammy Hagar. The signing of the bottles will take place as long as supplies last, so attendees are encouraged to arrive early to secure their spot.

Mountain Madre to Host Special Event

Following his appearance at the ABC Store, Guy Fieri will head to Mountain Madre’s downtown restaurant location at 15 Walnut St. The tentative arrival time is set for 6:30 p.m. or 7 p.m., though this may change based on the schedule. Fans and food enthusiasts can look forward to an exclusive experience at this popular dining spot.

Mountain Madre has prepared a special, limited cocktail menu in honor of Fieri's visit. The menu will feature drinks made with his Santo Tequila brand, offering a taste of the unique flavors that have made Fieri a household name in the culinary world.

What to Expect

• Fans attending the event at the ABC Store can expect a fun and interactive experience with Fieri. He will be available for photos and autographs, making it a memorable occasion for those who attend.
• The event at Mountain Madre promises to be a highlight for food lovers. The special cocktail menu will showcase the versatility of Santo Tequila, allowing guests to enjoy a variety of drinks crafted specifically for the occasion.
• Attendees should keep an eye on official announcements for any updates regarding the schedule. While the times are tentative, they provide a general idea of when to plan for the events.

Additional Information

The menu features a Bacon Blaze Honey-Jala ‘Rita for $16, made with Santo Fino Reposado Tequila, jalapeno-infused honey and fresh lime juice, served with a candied bacon rim.

The Fieri Fashioned is made with Santo Fino Anejo, agave, angostura and mole bitters and orange oil. It costs $18.

Giveaways will also be offered.

For updates on the Mountain Madre event, follow @mountainmadreavl on Instagram.

Was Guy Fieri injured recently?

The self-proclaimed "Mayor of Flavortown" was recently injured while filming his new show, "Flavor Town Food Fight." In an interview with Fox News Digital published Nov. 26, Fieri, 57, said he had suffered a severe tear in a quad muscle after he tripped on a set of stairs.

Describing the injury as the muscle as "exploded," Fieri indicated he planned to be on a set of crutches and in a wheelchair for eight weeks.

"One foot went forward and the other foot got caught on the threshold," Fieri said in the interview. "So, you know, it extended me out. I looked like I was probably doing the splits, but when my right leg compressed into itself, the giveaway point."

Has Guy Fieri ever visited an Asheville restaurant?

Despite the region's certified food credentials, Fieri has never featured an Asheville restaurant on his show "Diners, Drive-ins and Dives." However, his son, Hunter Fieri, featured West Asheville's The Brew Pump on "Station Nation" in 2022. The social media-based TV show sponsored by Shell in partnership with Food Network celebrated gas stations that had pivoted to chef-led dining experiences.

Here's what to know about Guy Fieri's trip to Asheville.

When is Guy Fieri coming to Asheville?

• Date: Wednesday, Dec. 10  
• Time: 5–6 p.m. 
• Location: Asheville ABC Store
• Address: 337 New Leicester Highway, Asheville, NC 28806
• Details: Fieri will be meeting with fans, taking photographs, and signing bottles of Santo Tequila.

Will Hofmann is the Growth and Development Reporter for the Asheville Citizen Times, part of the USA Today Network. Got a tip? Email him at WHofmann@citizentimes.com or message will_hofmann.01 on Signal.

Tiana Kennell, food and dining reporter, contributed to this article.

This article originally appeared on Asheville Citizen Times: Guy Fieri will soon be visiting Asheville. Here's what to know

For those planning to attend either event, it is recommended to check the latest updates through the respective venues' social media channels. These platforms often provide real-time information about schedules, special offers, and other details that may be relevant to attendees.

Both the ABC Store and Mountain Madre are excited to welcome Guy Fieri and share the experience with their customers. The events are expected to draw a large crowd, so arriving early is advised to ensure a spot in line and to fully enjoy the activities planned for the day.