Inside Netflix House Dallas

A New Era for Malls: Experiential Spaces Take Center Stage

Malls are undergoing a dramatic transformation. No longer just places to shop, they are evolving into immersive experiences that cater to a wide range of interests. As traditional department stores close their doors, shopping centers are reimagining themselves as lifestyle hubs. This shift is evident in the latest addition to the mall scene: Netflix House Dallas.

The Rise of Experiential Retail

Netflix House Dallas, which recently opened, is a prime example of this trend. Located in the Galleria Dallas, it replaces a two-story Belk store and offers visitors a unique blend of entertainment and nostalgia. The space is designed to bring popular Netflix shows to life, allowing guests to step into the worlds of "Stranger Things" and "Squid Game."

The opening event featured appearances by stars like David Harbour from "Stranger Things," who joined fans for a preview of the new experiences. Attendees were given a sneak peek at the first-floor attractions, where they could explore the fictional town of Hawkins and participate in the high-stakes trials of "Squid Game."

A Shift in Mall Culture

This move reflects a broader trend in mall culture. Traditional malls are no longer just about retail; they're becoming entertainment destinations. Many have introduced theme parks, rides, and interactive exhibits to attract customers. For instance, Minnesota's Mall of America has become a major attraction with its various themed areas.

In Texas, Grapevine Mills has undergone a similar transformation. Once an outlet mall, it now serves as an entertainment hub featuring Meow Wolf, Legoland Discovery Center, and Peppa Pig World of Play. The space also includes a two-story aquarium that surprises visitors with its beauty.

What to Expect at Netflix House Dallas

The Netflix House Dallas spans two stories and more than 107,000 square feet, offering a variety of experiences for visitors. Upstairs, there's an arcade filled with Netflix-themed games, including a version of Dance Dance Revolution set to "KPop Demon Hunters."

Near the souvenir shop, guests can view a "Bridgerton"-themed display showcasing Queen Charlotte's tall wigs and one of her gowns. The food hall features a range of snacks, burgers, and pizza, including a unique pickle pie. A fully stocked bar offers themed cocktails for those looking to enjoy a drink while taking in the atmosphere.

Hawkins isn't the best small town when Vecna's around. Gif: Tasha "Right Side Up" Tsiaperas/HAWXTECH.NET

How It Works

The first floor of Netflix House Dallas is dedicated to two main experiences: "Stranger Things: Escape the Dark" and "Squid Game: Survive the Trials." Each requires a separate ticket, starting at $39. Visitors should plan for about an hour to experience both attractions.

For "Squid Game," participants are given a numbered bracelet that tracks their progress through the trials. While the games are similar to those in the show, they don’t involve real danger. However, the "Red Light Green Light" game still manages to create a sense of tension.

Inside the "Stranger Things" experience, visitors join a search and rescue operation in Hawkins. Equipped with a flashlight, they navigate through a police station, a classroom, Eddie Munson's home, and Castle Byers. The environment is dark and eerie, with actors portraying characters throughout the journey. The experience culminates in a trip into the Upside Down, where visitors encounter the show’s villain, Vecna.

Tips for Visiting

While entry to the space is free, tickets for each experience must be purchased separately. The arcade, food hall, and shop are open for walk-in visits. The venue operates from 10am to 10pm Monday through Thursday, midnight on Friday and Saturday, and 8pm on Sunday.

Final Thoughts

Netflix House Dallas is a testament to the changing landscape of malls. With its blend of nostalgia, interactivity, and entertainment, it offers something for everyone. Whether you're a fan of "Stranger Things" or "Squid Game," the experience is worth checking out.

For a firsthand look, check out Greg's video of his visit to Netflix House Dallas. It's a great way to get a sense of what the experience entails before you go.