Pinterest's 6 Must-Follow Trends for 2026

The 2026 Trends to Watch: From Adventure Travel to Personalized Fragrance

As the year draws to a close, it's always exciting to look ahead and anticipate what the next year will bring. For those in the commerce and lifestyle space, this means keeping a close eye on emerging trends that could shape consumer behavior. One of the most anticipated sources of insight is Pinterest’s annual Predicts report, which offers a glimpse into what’s trending and what’s about to take off. As a commerce editor, I’ve been closely following these insights and have identified several key trends that are worth paying attention to as we transition into 2026.

Adventure-Based Travel

While travel has always been a popular activity, the way people are choosing their destinations is shifting. Instead of focusing solely on tropical or metropolitan locations, there’s a growing interest in adventure-based travel. Searches for terms like “adrenaline rush aesthetic,” “adventure tourism,” and “river rafting” have seen a significant increase. This trend is likely to continue, with travelers opting for less sunny, more rugged landscapes such as Scotland, Denmark, and Iceland. There’s also been a rise in searches for “Scotland highland aesthetic” and “Faroe Islands aesthetic,” indicating a growing appreciation for natural, adventurous environments.

Recommended Gear for Adventure Travel

• Merrell Moab 3 Mid Waterproof Hiking Boots
  
  $170.00 at REI

• Hoka Kaha 3 GTX Hiking Boots
  
  $240.00 at REI

• Patagonia Nano Puff Insulated Jacket
  
  $229.00 at REI

• Osprey Daylite Pack
  
  $109.00 at REI

Fermented Foods, Prebiotics & Gut Health

In the world of food, one of the most notable trends is the increased interest in fermented foods and gut health. Pinterest reports a surge in searches for cabbage recipes, including “cabbage dumplings” and “fermented cabbage.” This aligns with a broader movement toward wellness, particularly among Boomers and Gen X, who are increasingly focused on probiotics and prebiotic-rich foods. This trend also ties into the growing popularity of prebiotic sodas, such as Olipop and Culture Pop.

Recommended Products for Gut Health

• Olipop Prebiotic Soda Pop
  
  $25.45 at Amazon

• Culture Pop Soda
  
  $29.99 at Amazon

• Wildwonder Sparkling Probiotic Drink
  
  $43.99 at Amazon

Maximalism & Colorfulness

Maximalism is making a strong comeback, especially among Millennials and Gen Z. This trend is characterized by bold colors, vibrant patterns, and an eclectic mix of styles. Pinterest has seen a rise in searches for “jelly candy aesthetic,” “maximalist accessories,” and “striped ceilings,” reflecting a shift away from neutral tones and minimalist designs. This trend extends beyond interior design to fashion, beauty, and accessories.

Decor Items for a Maximalist Aesthetic

• Anthropologie Icon Juice Glass
  
  $16.00 at Anthropologie

• Penny Vanity Trinket Tray
  
  $38.00 at Anthropologie

• Benedita Bow Trinket Dish
  
  $12.00 at Anthropologie

• Sophia Jewelry Box
  
  $128.00 at Anthropologie

Gold Accessories & Statement Pieces

Alongside maximalism comes a renewed interest in gold and statement pieces. This trend is evident in both interior design and jewelry. Searches for terms like “pendant lamps,” “brass aesthetic,” and “gold cuffs” have increased, signaling a move toward luxury and bold accents. This trend also emphasizes the importance of maintaining and caring for these items, with a growing focus on jewelry cleaning products.

Jewelry Cleaning Products

• Connoisseurs Premium Edition Jewelry Cleaner
  
  $9.99 at Amazon

• Weiman Fine Jewelry Cleaner
  
  $9.98 at Amazon

• Brilliant Jewelry Cleaner
  
  $6.95 at Amazon

Personalized Fragrance

Fragrance is another area where consumers are seeking more personalization. Millennials and Gen Z are showing a strong interest in creating their own unique scent profiles. Searches for “niche perfume collection,” “signature scent,” and “perfume layering combinations” have surged, indicating a desire for individuality and self-expression through fragrance.

Recommended Fragrances

• Salt & Stone Body Mist
  
  $45.00 at Amazon

• Lore Fragrance Discovery Set
  
  $24.00 at Sephora

• Sol de Janeiro Hair & Body Perfume Mist
  
  $39.00 at Amazon

• Diptyque Philosykos Hair Mist
  
  $76.00 at Bloomingdale's

Letter Writing, Journaling & Stationery

There’s a growing trend toward traditional forms of communication, particularly letter writing and journaling. Millennials and Gen Z are embracing handwritten letters, personalized stationery, and creative ways to connect. Searches for “cute stamps,” “penpal ideas,” and “snail mail gifts” have increased, showing a return to meaningful, tactile interactions.

Stationery and Journaling Supplies

• Papier Cabana Notecard Set
  
  $28.05 at Papier

• Papier Monogram Wildflower Writing Paper Set
  
  $34.00 at Papier

• Papier Monogram Pine Leather Notebook
  
  $40.00 at Papier