Travel trends shaping cruise bookings, says MSC Cruises

Key Travel Trends Shaping 2026 and Beyond

MSC Cruises has identified several key trends that are influencing how travelers plan their trips in 2026 and beyond. These trends reflect changing preferences and priorities among vacationers, from seeking unique experiences to prioritizing relaxation and family-friendly options.

Fan Voyages: A Growing Trend for Sports Enthusiasts

The year 2026 is expected to be a landmark year for sports events, drawing fans from all over the world. MSC Cruises highlights that many of these events are located near its departure ports, making it easier for travelers to combine a cruise with a sporting event.

For example, Miami and Seattle, which are home ports for MSC Cruises, are set to host major football events, potentially attracting around 5 million fans. Additionally, MSC Cruises will continue as the title sponsor for Formula 1 events, offering guests the opportunity to attend the Grand Prix in Austin, Texas, after a seven-night Caribbean sailing aboard the MSC Seascape. Similarly, guests can experience the Grand Prix in Barcelona before a MSC World Europa itinerary.

The Rise of the “Me-Ked” Getaway

Holidays are no longer reserved for birthdays or long vacations. Instead, people are increasingly looking for short getaways that serve as quick mood boosters. This trend has given rise to the concept of “Me-Ked” (me plus weekend) vacations.

MSC Cruises caters to this demand by offering three- and four-night sailings with accessible embarkation ports that can be reached by car. These shorter trips allow guests to take a break without the need for an extended holiday, making travel more flexible and convenient.

Kidfluencing: The Influence of Children on Family Travel

Another significant trend is the growing influence of children on family travel decisions. According to MSC Cruises, more than 80% of parents say their kids help choose and plan their trips. Kids bring ideas fueled by curiosity, creativity, and online inspiration.

To accommodate this trend, MSC Cruises offers free family programming, including kids clubs for different age groups and Sportplex, a dynamic gaming space equipped with basketball courts, tennis facilities, interactive activities, and even bumper cars and roller skating on some ships. The line also partners with LEGO for family game shows, theater performances, and more.

Quiet-cations: Embracing Peace and Nature

With 43% of travelers wanting to feel closer to nature and one in four turning to quieter hobbies during their holidays, the concept of “quiet-cations” is gaining popularity. MSC Cruises is responding to this trend by introducing its first Alaska season in 2026.

The seven-night itineraries on the MSC Poesia will start from Seattle and include stops at Icy Straight Point, Tracy Arm Fjord, Juneau, and Victoria in British Columbia. Guests will enjoy a peaceful getaway, discovering breathtaking natural wonders both from the ship and during excursions.

Low-Season Travel: Exploring Destinations in a Slower Pace

More travelers are recognizing the benefits of traveling during the low season, such as milder temperatures, easier access to attractions, and more affordable pricing. This allows for a slower and more authentic way to explore popular destinations.

In 2026, MSC Cruises will feature numerous off-season itineraries in the Southern Caribbean and Antilles, as well as Greece and the Eastern Mediterranean. For instance, the MSC Lirica will embark on seven-night shoulder season itineraries calling at Venice-Marghera, Italy; Kotor, Montenegro; Mykonos and Syros, Greece; and Ancona, Italy. Meanwhile, the MSC Divina will offer itineraries from Civitavecchia in Italy to Mykonos in Greece, Kusadasi and Marmaris in Turkey, and Naples in Italy.

All-Inclusive, Personalized Luxury Experiences

The most popular luxury travel experiences in 2026 will be all-inclusive and personalized. Affluent travelers are seeking holiday options that provide complete relaxation, with the stress of planning removed and their specific needs met throughout their trip.

MSC Yacht Club, the line’s luxury ship-within-a-ship concept, offers an outstanding all-inclusive experience with premier service and meticulous attention to detail. Guests enjoy premium beverage packages, unlimited Wi-Fi, thermal spa access, and more. Now open for sale, MSC Yacht Club is available to book on the MSC 2027 World Cruise, marking the first time guests can book this luxury option for such an itinerary.